Denim is more than just a cotton fabric; it inspires strong opinions within the hearts of historians, designers, teenagers, movie stars, reporters and writers. Interest bordering on passion can be found among textile and costume historians today, especially in the debate
over the true origins of denim.
These experts have put decades of work into their research; here is a summary of the prevailing opinions about the birth of denim, followed by a discussion of the way Levi Strauss & Co. has helped to contribute to denim’s movement around the world.
In Pondicherry Levis Store is situated near Nehru Street and Mission Street Cutting (along the Mission Street) in Pondicherry.